The Role of Psychological Empowerment to Support IT Adoption in Micro-enterprises

The backbone of the U.S economy is micro-enterprises which are the smallest form of business and are often owned by a single entrepreneur with very limited resources. It appears that when these micro-enterprises adopt ICTs, their ability to survive and grow increases. Through two in-depth case studies, this research explains how Information Technology may be adopted and supported within micro-enterprises through the process of applying IT interventions targeted to their needs. The findings show that through IT interventions, micro-entrepreneurs have the potential to be psychologically empowered through skill development and critical awareness enabling them to be positioned for positive cycles of growth.